In the international arena, the buzzword ‘mobility’ conjures images of high-tech mass rapid transit systems in international cities, linked with entrepreneurial, tech-driven start-ups such as e-hailing companies, micro solutions like e-scooters and share bike programmes linking efficient, high speed rail and air solutions modernized to meet our contemporary transport needs.
In South Africa, however, ‘mobility’ denotes the urban transport imperative that is integral to our economic activity, an informal modality all but void of innovation, propped up and supported by our often ominous minibus taxi industry.
The minibus taxi is an often colourful 14-16 seater minivan, loved and hated by both the 15 million passengers who use them daily, and by those who share the roads with them. These taxis operated illegally from 1977 until they were formally legalized in 1987, carrying passengers from outlying areas dedicated by the Apartheid Government’s spatial planning regime into racially exclusive city centres and economic hubs.
Road-favouring transport policy, lack of government funding and a lack of reinvestment in the extensive rail infrastructure have led to a situation where minibus taxis are able to punch above their weight by offering provincial commuters a nimble solution to their transport needs – in a country that possesses 75% of the African continent’s track, and where, therefore, rail should be untouchable.
The resulting environment is one in which minibus taxis are responsible for 25% of South Africa’s passenger transport mix, placed between private car use (38%) and walking (21%), whereas rail is responsible for only 4% of the market.
Beyond South Africa, other nations on the continent rely on similar mobility systems. East Africa’s minibus taxi equivalent is the matatu, which is possibly even more colourful and erratic than its southern counterpart, and which enjoys an even stronger position in the transport mix of the average East African. Where East Africa differs is in the use of motorcycles, known as boda-bo- das, to address micro-mobility re- quirements.
In South Africa, once again, the minibus taxi addresses this segment. Applying Africa’s unique
transport system to international mobility trends, we see an interesting convergence. Global cities are focusing policy frameworks and public mandates on reducing emissions and congestion by reducing the number of vehicles on their roads, with goals such as the Mayor of London’s transport strategy, which aims for 80% of all trips in London to be made by bicycle, walking or public transport by 2041. Cities are encouraging modality shift (people replacing their cars) through modal densification with the use of innovative tech-driven solutions.
Uber’s chief executive, Travis Kalanick, famously said that his company’s service would lead to a decrease in congestion in our cities, however the Wall Street Journal has pointed out that ride-hailing solutions have made congestion worse. Although e-hailing may have increased congestion, it has also paved the way for entrepreneurial entities to innovate. Applying the e-hailing solution to systems designed to efficiently increase mobility such as privatized mass transport, you have an ideal currently sought by many global cities.
One such solution is ViaVan, a partnership between an American mobility-as-a-service (MAAS) company, Via, and Mercedes Benz Vans, which uses a proprietary algorithm to aggregate demand on particular routes, promoting a densification of passengers who require a vaguely similar origin/ destination trip to share a vehicle. They do this by taking the riders needs into account, creating a virtual bus stop or pick-up point, and pooling their riders to achieve efficiencies not yet seen in our major tech-driven mobility start-ups. This solution emulates Africa’s minibus taxi method of operation, except instead of contested routes and taxi associations, algorithms and big data run the aggregation.
SWVL – an Egyptian based start-up, founded in 2017 and al- ready operating in five countries is possibly moving into this space. SWVL has managed to merge tech with Africa’s established mobility offerings and is capitalizing on the efficiencies gained. The efficiencies are enjoyed on the supplier side, with better demand forecasting, market accessibility and certainty. The demand side enjoy planned rides, app-support- ed transactions and being able to book your seat.
This solution, which addresses the gap between expensive on-demand ride hailing and inconvenient, unreliable public transport, has been widely accepted by both its daily riders, as well as investors, raising over $80 million in funding to date. Challenges certainly exist on Africa’s path to fully realizing the benefits of MAAS.
Operator buy-in is key, as an efficient system relies on participant co-ordination and access to open-based data gathered from across the transport mixes to efficiently aggregate demand across operators and sectors, ultimately integrating these services into the most efficient offering.